• Monarch
  • Posts
  • Psst.. did you receive your monthly undies yet?

Psst.. did you receive your monthly undies yet?

(The Subscription Revolution: Niche Boxes Unbox a World of Possibilities)

Author

Bailey
December 05, 2023

Hello and Happy December, Monarch readers!

Bailey back at it again, with a cat on my lap and some stew in the crock pot. When the sun sets at, like, 4pm, a Tuesday night can’t get much better than this.

As we dive into the festive season, let's unwrap a trend that's redefining how we shop: the rise of niche subscription services. 

GONE are the days when subscription boxes were limited to beauty samples and basic food items. We’re now witnessing a fascinating evolution, where highly specialized subscription services cater to every conceivable interest and hobby. So, grab a cup of hot cocoa (c’mon, live a little), and let’s explore this exciting world where subscriptions (or 12) make every month feels like the Holidays!

Specialized Niches: The ❤️ of Subscription Success

Specialized niche subscription boxes have carved out a unique space in the market. These boxes aren't just products; they're experiences, tailored to the passions of a dedicated audience. For instance, take My Garden Box – a service that delivers a monthly dose of greenery and gardening projects. These niche boxes connect with customers on a deeper level, tapping into the loyalty of hobbyists and enthusiasts.

A few other wondrous examples include:

  • MeUndies: Monthly patterned underwear at your doorstep. They offer cute matching sets, and always switch up their designs to stay up to date with the pop culture crazes! Perks also include: the comfiest underwear ever. When my bank account is stress-free, it’s OVER for all other undies!!!! 🩳

  • BreoBox: “Discover new tech & gadgets to recharge your lifestyle”. This is over $150/month to get random tech.. imma pass BUT maybe it’s some ppl’s cup of tea 🍵

  • BoxyCharm: Delivers 5 full-size beauty products each month from a variety of both indie and established brands for a value of ~$200 for only $30/month. I’ve never heard of it, but could be pretty cool for any beauty trendsetters out there (Madelyn, wyt?)

Understanding Subscription Box Types

Subscription boxes aim to deliver value that traditional retail can't match. They fall into three main categories:

  1. Replenishment Subscription: Think Blue Apron, automating routine purchases.

  2. Curation Subscription: Like BirchBox, offering a personalized experience.

  3. Access Subscription: Amazon Subscribe & Save is a prime example, providing perks and savings.

Random but look: A literal subscription called ‘meme box’ that actual ppl buy:

2023 eCommerce Trends: Numbers Don't Lie

To the shock of no one, eCommerce is still booming - take a look at 2023's eye-opening results:

  • ECommerce sales have grown by 10.4%

  • Global eCommerce is expected to hit $6.3 TRILLION

  • Mobile purchases (from your📱) make up 76% of Shopify's online sales

Subscription Growth: A Story in Numbers

The journey from a $57 million industry in 2011 to a staggering $2.6 billion in 2016 highlights the meteoric rise of subscription boxes. This growth is fueled by innovative startups like Dollar Shave Club, which revolutionized the mundane task of buying razors. Today, the industry is projected to reach $65 billion by 2027, growing at a *CAGR of 18.3% from 2022-2027.

*Here, I googled CAGR so you don’t have to:

Why Are Subscription Boxes Booming?

Well why wouldn’t they be :’))))

JK JK JK - it’s a mix of convenience, personalization, and the ✨thrill of discovery✨. As you may know from the all-mighty Amazon’s elite next day delivery, we as consumers relish the ease of getting products delivered to our doorstep. Add to that the allure of personalized goods and potential discounts, and you have a winning girl math formula that applies to all! Also, the role of social media influencers in promoting these boxes cannot be overstated, adding a layer of trust and trendiness to the mix.

The Future is Bright and Boxed

From Dollar Shave Club's venture into Walmart aisles to Graze's leap from mailboxes to supermarket shelves, subscription boxes are blurring the lines between online and offline shopping. This trend shows no signs of slowing down, as more consumers embrace the convenience and surprise that come with these monthly delights.

~En Conclusion~

As we wrap up, let's not forget that these subscription services are more than just boxes; they are gateways to new experiences, tailored to our unique tastes and interests. If that sounds too artsy fartsy for the business of subscription boxes, talk to the hand!!! ✋🏼 I interned at Lumi (since acquired by Narvar) in college, and these brands really go alllll out on designing their packaging to be not just a product vessel, but a fitting brand experience 📦🌈💌

SO whether you're a gardening enthusiast, a beauty aficionado, or a snack lover, there's a box out there waiting to surprise you every month.

Happy unboxing!

B A I L E Y

Sources: